Episode 37 — Marco Benavides’ SEO & Business Journey

  • Intro
  • Story
    • Grew up in extreme poverty
    • Lived in Costa Rica until 9…
    • Then moved to New York @ 10
      • 30+ Years in USA
    • HS into sports — wrestling, soccer, football
    • bored in class and get into trouble
    • Navy @ 18…served active for 10 years
    • went to college @ 28 —
      • degree in computer science
      • then wanted to be a literature professor
        • until saw lit prof check
      • then back to business administration
        • Got MBA
    • Ran a company in LA…someone else’s company
      • company sold it…
      • new company put him in a cubicle @ 2003…40 years old…
      • looked ahead “next 25 years of life”
      • took his cash and told company to fuck off
    • Dream to go back to Costa Rica, so did it
    • Bench press — up to 435
      • Got ripped
    • At Party…
      • “computer programmer”
      • online directory owner offer
      • result: hyper focused on SEO
      • 2004
      • got directory to lots of traffic
    • Doing SEO ever since…
    • CT Fletcher
    • Likes Fucking with Google
    • More biz from directory owner talking about him
    • Gets a lot of clients from word of mouth
    • POFU mindset…set own terms
    • Snowballed from there with clients
    • Clients from all over the world
    • Started Semantic Mastery ~ 2012/2013
      • Google: “things not strings”
      • It all comes down to binary code
      • Tim Berner-Lee? TED Talk entities/relationships
    • don’t focus too much on building other peoples’ biz vs your own biz
    • Did some Adsense until Google killed his account
      • got up to about $20k/m
    • Google’s servers are connected via links
    • Read Google’s: Distance Graph Algorithm patent
    • Now he does what he wants when he wants
    • Plans to continue to geek out on SEO
      • math team at local university analyzing
    • Does a lot of SEO consultation
  • Outro

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