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Intro
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Plug
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send proof of donation to:
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invitation to charity webinar
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was one of the kids
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in Costa Rica
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Semantic Mastery
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Make Google Your Bitch
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affiliate link
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Story
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Grew up in extreme poverty
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Lived in Costa Rica until 9…
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Then moved to New York @ 10
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30+ Years in USA
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HS into sports — wrestling, soccer, football
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bored in class and get into trouble
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Navy @ 18…served active for 10 years
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went to college @ 28 —
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degree in computer science
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then wanted to be a literature professor
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until saw lit prof check
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then back to business administration
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Got MBA
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Ran a company in LA…someone else’s company
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company sold it…
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new company put him in a cubicle @ 2003…40 years old…
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looked ahead “next 25 years of life”
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took his cash and told company to fuck off
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Dream to go back to Costa Rica, so did it
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Bench press — up to 435
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Got ripped
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At Party…
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“computer programmer”
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online directory owner offer
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result: hyper focused on SEO
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2004
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got directory to lots of traffic
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Doing SEO ever since…
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CT Fletcher
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Likes Fucking with Google
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More biz from directory owner talking about him
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Gets a lot of clients from word of mouth
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POFU mindset…set own terms
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Snowballed from there with clients
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Clients from all over the world
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Started Semantic Mastery ~ 2012/2013
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Google: “things not strings”
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It all comes down to binary code
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Tim Berner-Lee? TED Talk entities/relationships
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don’t focus too much on building other peoples’ biz vs your own biz
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Did some Adsense until Google killed his account
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got up to about $20k/m
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Google’s servers are connected via links
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Read Google’s: Distance Graph Algorithm patent
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Here are the links to the Distance Graph patents:
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Updated April 24, 2018Originally GrantedOctober 20th 2015
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It’s MUST reading if you want to understand how Google sees and follows links.
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Now he does what he wants when he wants
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Plans to continue to geek out on SEO
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math team at local university analyzing
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Does a lot of SEO consultation
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Outro
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