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Maps SEO — The VIP line in local search
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look at SERPs
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Fletch Experience…
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Grad degree in technical geography
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Worked on algorithms for Google Maps ~20 years
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Geostatistics
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David Experience…
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Long term trends
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Maps pack SERPs real estate
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Maps pack SERPs across more keywords
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Google’s $$ makers
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Ads
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Data
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Real Battlefield
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Rank X for Y
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Proximity
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Travel Time/TTA factor
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Localized keyword research
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Entities & Thresholds
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On, Off, inside GMB
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GMB Safety
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