Local SEO for 2021

  • Maps SEO — The VIP line in local search
    • look at SERPs
  • Fletch Experience…
    • Grad degree in technical geography
    • Worked on algorithms for Google Maps ~20 years
    • Geostatistics
  • David Experience…
  • Long term trends
    • Maps pack SERPs real estate
    • Maps pack SERPs across more keywords
  • Google’s $$ makers
    • Ads
    • Data
  • Real Battlefield
    • Rank X for Y
    • Proximity
    • Travel Time/TTA factor
  • Localized keyword research
  • Entities & Thresholds
  • On, Off, inside GMB
  • GMB Safety

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