• How We Close Big SEO Client Deals
  • Fletch…
  • $6500/m recurring
  • 15 yo daughter…where start?
    • building skills/aptitudes
      • capability of fulfillment
      • communication
    • building SEO distinctions
  • harder to close big deals vs small deals?
    • not necessarily harder…but…potentially more work & longer sales cycle
    • $10k/m…$100k fat check…
    • …board of directors
    • additional benefits — big vs small
    • hidden costs — big vs small

  • Vision & Justification [link]
    • SEO can grow biz
    • SEO traffic value estimators
      • Ahrefs traffic value
  • Positioning
    • how do they view you/your brand/SEO
    • inbound vs outbound
    • brand positioning
    • personal positioning
      • Fletch upwork…
      • Trusted Advisor…
      • Give value…
    • SEO positioning

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