Episode 33 How We Get Big SEO Clients – Cubicle Liberation Podcast

How We Close Big SEO Client Deals
Fletch…
$6500/m recurring
15 yo daughter…where start?
- building skills/aptitudes
  - capability of fulfillment
  - communication
- building SEO distinctions
harder to close big deals vs small deals?
- not necessarily harder…but…potentially more work & longer sales cycle
- $10k/m…$100k fat check…
- …board of directors
- additional benefits — big vs small
- hidden costs — big vs small

Vision & Justification [link]
- SEO can grow biz
- SEO traffic value estimators
  - Ahrefs traffic value
Positioning
- how do they view you/your brand/SEO
- inbound vs outbound
- brand positioning
- personal positioning
  - Fletch upwork…
  - Trusted Advisor…
  - Give value…
- SEO positioning