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Intro…
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SEO agency for contractors
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with Travis Causey — brain of SEO
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Grants pass, OR
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Southern Oregon
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Story
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Outta High School
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Join Army as medic
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Band of Brother’s inspired him
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National Guard in Oregon
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Started working with father in law
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father in law had been working in insurance since he was 18 years old
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worked with him for 8 years
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Partner in new company in Portland
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Financial advisory, estate planning firm
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2010…
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Big deals…
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Lotsa estate planning…
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Big life insurance policy ==> $1.2 m check received!
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Partner issues (father in law)
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Got Sued…
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Started dabbling in digital marketing
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deep down sales man
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met Travis Causey ~2014 Nov
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cousin’s best friend…posting a bunch of memes on FB
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6 figures a year on sample site
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…living in Mexico
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purchased OMG together…scraped together $$
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2015…
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Started agency while working in previous partner
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…Pete tried to sell him $15000/m FB package
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Grinding out the agency for about 3 months with OMG stuff
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after hours…
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…then another 3 or 4 months of doing a bit of work at the office while building OMG
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Jan 2015…
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Said he was done with his partnership
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Gave everything to another who deserved
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2015…1st year of Moving Mountains…
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Tried everything for sales…
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Cold calling, networking
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Used sales systems from previous job
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Didn’t start off getting sales…
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Networking: BNI & Chamber of Commerce
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Jumped revenue by about $10k/m
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Doing stuff for free…
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Rotary…
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Putting on fundraisers…
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Building relationships…
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2 years working local market…
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Learning from others…OMG
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double edged sword
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“don’t do BNI”
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late 2016/early 2017
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started going off track…
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always been an SEO agency…core biz
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would refer web design work out…
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met an awesome guy at chamber of commerce…
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big company known for branding & culture
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started talking about expanding services…
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trying to become full blown marketing agency
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not nearly as profitable
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non-SEO marketing paid on margin…
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charge on ad spend…
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yes, increased revenue, but profits were much lower
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Now — late 2018 –> 2019
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Partnered with web designers, Adwords, FB Ads, Email marketers…etc
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vetted out
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doesn’t take money and pay them…
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just passes on to them
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Service contractors…
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decision ~same time
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when made decision, was not just contractors being serviced
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blue ocean theory
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focusing on Google Maps…
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Dad’s a blue collar (plumber)
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Travis’ dad is an electrician
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relate very well to contractors — pool guy, plumbing, AC…
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anything on home services
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main niche — Roofing & Water Damage
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Let off brand clients go…
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Business is much more fun to run
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Typical day
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If you had to start all over…
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gotta get proof of concept to sell 1st
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go out and find people to become advocates of you
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future plans
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Focus heavily on niche
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Investing a lot in sales systems and documentation
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Outro
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Thank you!
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