• Intro…
      • SEO agency for contractors
      • with Travis Causey — brain of SEO
    • Grants pass, OR
      • Southern Oregon
  • Story
    • Outta High School
      • Join Army as medic
      • Band of Brother’s inspired him
      • National Guard in Oregon
    • Started working with father in law
      • father in law had been working in insurance since he was 18 years old
      • worked with him for 8 years
    • Partner in new company in Portland
      • Financial advisory, estate planning firm
    • 2010…
      • Big deals…
      • Lotsa estate planning…
      • Big life insurance policy ==> $1.2 m check received!
      • Partner issues (father in law)
      • Got Sued…
    • Started dabbling in digital marketing
      • deep down sales man
      • met Travis Causey ~2014 Nov
        • cousin’s best friend…posting a bunch of memes on FB
        • 6 figures a year on sample site
        • …living in Mexico
        • purchased OMG together…scraped together $$
    • 2015…
      • Started agency while working in previous partner
      • …Pete tried to sell him $15000/m FB package
      • Grinding out the agency for about 3 months with OMG stuff
        • after hours…
      • …then another 3 or 4 months of doing a bit of work at the office while building OMG
    • Jan 2015…
      • Said he was done with his partnership
      • Gave everything to another who deserved
    • 2015…1st year of Moving Mountains…
      • Tried everything for sales…
      • Cold calling, networking
      • Used sales systems from previous job
      • Didn’t start off getting sales…
      • Networking: BNI & Chamber of Commerce
        • Jumped revenue by about $10k/m
      • Doing stuff for free…
      • Rotary…
      • Putting on fundraisers…
      • Building relationships…
      • 2 years working local market…
    • Learning from others…OMG
      • double edged sword
      • “don’t do BNI”
    • late 2016/early 2017
      • started going off track…
      • always been an SEO agency…core biz
        • would refer web design work out…
      • met an awesome guy at chamber of commerce…
        • big company known for branding & culture
        • started talking about expanding services…
        • trying to become full blown marketing agency
          • not nearly as profitable
          • non-SEO marketing paid on margin…
          • charge on ad spend…
          • yes, increased revenue, but profits were much lower
    • Now — late 2018 –> 2019
      • Partnered with web designers, Adwords, FB Ads, Email marketers…etc
        • vetted out
        • doesn’t take money and pay them…
        • just passes on to them
      • Service contractors…
        • decision ~same time
          • when made decision, was not just contractors being serviced
        • blue ocean theory
        • focusing on Google Maps…
        • Dad’s a blue collar (plumber)
          • Travis’ dad is an electrician
        • relate very well to contractors — pool guy, plumbing, AC…
          • anything on home services
          • main niche — Roofing & Water Damage
      • Let off brand clients go…
      • Business is much more fun to run
  • Typical day
  • If you had to start all over…
    • gotta get proof of concept to sell 1st
    • go out and find people to become advocates of you
  • future plans
    • Focus heavily on niche
    • Investing a lot in sales systems and documentation
  • Outro

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