Listen to this podcast to get an insight into Lee’s brain on how he recommends agencies structure and build an agency that is sellable for the big bucks!

  • Intro…
    • Copy of his book for only $7 at agencysuccessroadmap.com
      • email lee@leegoff.com and mention this podcast to get a copy for free!
    • leegoff.com
    • Currently lives near Lake Lanier near Atlanta
  • Story
    • Grew up in South Mississippi
      • Buzzard’s Roost, MS until 11
      • Moved to Past Galoola (Probably butchered spelling!), MS
    • Father was an entrepreneur
    • Univ of Southern Miss
      • Dropped out
    • IT Radiant Systems
      • Point of Sales Systems
    • Started an Agency in 2003
      • called “Web Marketing”
      • “chop shop” for websites
      • Realized he hated it ~ 4.5 years into
      • was doing more tech & less marketing
      • was “chasing the money”
      • Purpose > Profit
        • Sometimes flipped in certain situations
      • Tech –> Marketing major biz transition
        • ~ June of 2008 ~ $500k/yr rev
        • beholden to his staff
        • engineers & programmers don’t like biz guys
        • he was miserable being a super technical shop
        • drive was going down
        • 7-8 people in his company…hired a few people with a more marketing focus
        • “If you don’t like marketing, find somewhere else to go”
    • Recommendation: Start building business with intentional direction
      • food on table needs can override this in specific situations
      • If don’t do this, spinning wheels
      • don’t repeatedly beg for business
    • Every Year Lay a Layer of Concrete
      • Try to line up Short Term & Long Term gains
    • 2009 low growth
      • Then took off
      • Hit 7 figures
      • ~2012, father passed away, heart attack, divorce
      • Late 2012 started removing him from the business
        • Very hard!
        • took years…2-3 years
        • Retired from Agency 2014 overseeing KPI’s (Key Performance Indicators) for about 2 hours a week
    • 2016 Sale Exit –> Providing resources for entrepreneurs
      • Multiplier @ Profit
      • Sold to Employees — Owner Financing
      • Big Agencies buying smaller agencies for
    • New Company
      • hired 2 full time employees
      • launched marketing efforts in 2018
      • mission to make entrepreneurs’ lives easier
    • Recommendation: Get a Coach/Help
      • Don’t fall victim to so called coaches with no proven success
  • 30k view of an agency/framework
    • He has a roadmap
    • Takes 10 years –> 2 years
    • Increases high % of success
    • Niche Selection –> Products –> Proposals Setup –> Prospect Engagement –> Lead Harvesting database building –> Diversify traffic sources –> Leadership –> Project Management/Systems & Processes –> Legal –> Sales & Marketing Automation –> KPI’s –> Brand Position –> Pricing
    • Difficult to be a Jack of all Trades agency
  • Niche SEO vs Niche All DM
    • Picking 1 Niche with 1 Product is almost always a good idea
    • Only pick 1 Niche to work at a time
    • Plan –> Allocate Assets –> Drive Traffic to Assets –> Focus on Conversion & Follow Up (CRM) –> Reporting
    • Fletch & Lee Role Playing
    • David & Lee Role Playing
    • Inhouse vs Strategic partners
      • He does strategic partners to fill holes in path
      • Over time have a goal for it being inhouse
    • Control all relationships, cash flow
    • Pros:
      • Focus ==> Game Changer
    • Cons:
      • Poisoning the well issues
        • Position himself as the trusted advisor — agency is trusted advisor
  • https://www.marketingagencycoach.com/
  • Future plans
    • stick to his coaching business
      • agency sales system
        • beta launch
        • soup to nuts simple agency sales system
        • launching in 2Q2020
    • continuing product lines with agencysuccessroadmap.com
    • big data?
      • company retro active geofencing data sets to be uploaded into FB
        • Funnel Hacker Live, etc
        • People people walking into competitors’ offices
        • Mobile Ad ID — FB, IG, Snap Chat
  • Outro

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