Listen to this podcast to get an insight into Lee’s brain on how he recommends agencies structure and build an agency that is sellable for the big bucks!
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Intro…
- Copy of his book for only $7 at agencysuccessroadmap.com
- email lee@leegoff.com and mention this podcast to get a copy for free!
- email lee@leegoff.com and mention this podcast to get a copy for free!
- leegoff.com
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Currently lives near Lake Lanier near Atlanta
- Copy of his book for only $7 at agencysuccessroadmap.com
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Story
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Grew up in South Mississippi
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Buzzard’s Roost, MS until 11
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Moved to Past Galoola (Probably butchered spelling!), MS
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Father was an entrepreneur
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Univ of Southern Miss
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Dropped out
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IT Radiant Systems
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Point of Sales Systems
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Started an Agency in 2003
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called “Web Marketing”
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“chop shop” for websites
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Realized he hated it ~ 4.5 years into
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was doing more tech & less marketing
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was “chasing the money”
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Purpose > Profit
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Sometimes flipped in certain situations
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Tech –> Marketing major biz transition
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~ June of 2008 ~ $500k/yr rev
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beholden to his staff
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engineers & programmers don’t like biz guys
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he was miserable being a super technical shop
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drive was going down
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7-8 people in his company…hired a few people with a more marketing focus
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“If you don’t like marketing, find somewhere else to go”
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Recommendation: Start building business with intentional direction
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food on table needs can override this in specific situations
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If don’t do this, spinning wheels
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don’t repeatedly beg for business
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Every Year Lay a Layer of Concrete
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Try to line up Short Term & Long Term gains
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2009 low growth
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Then took off
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Hit 7 figures
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~2012, father passed away, heart attack, divorce
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Late 2012 started removing him from the business
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Very hard!
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took years…2-3 years
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Retired from Agency 2014 overseeing KPI’s (Key Performance Indicators) for about 2 hours a week
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2016 Sale Exit –> Providing resources for entrepreneurs
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Multiplier @ Profit
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Sold to Employees — Owner Financing
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Big Agencies buying smaller agencies for
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New Company
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hired 2 full time employees
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launched marketing efforts in 2018
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mission to make entrepreneurs’ lives easier
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Recommendation: Get a Coach/Help
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Don’t fall victim to so called coaches with no proven success
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30k view of an agency/framework
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He has a roadmap
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Takes 10 years –> 2 years
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Increases high % of success
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Niche Selection –> Products –> Proposals Setup –> Prospect Engagement –> Lead Harvesting database building –> Diversify traffic sources –> Leadership –> Project Management/Systems & Processes –> Legal –> Sales & Marketing Automation –> KPI’s –> Brand Position –> Pricing
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Difficult to be a Jack of all Trades agency
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Niche SEO vs Niche All DM
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Picking 1 Niche with 1 Product is almost always a good idea
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Only pick 1 Niche to work at a time
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Plan –> Allocate Assets –> Drive Traffic to Assets –> Focus on Conversion & Follow Up (CRM) –> Reporting
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Fletch & Lee Role Playing
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David & Lee Role Playing
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Inhouse vs Strategic partners
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He does strategic partners to fill holes in path
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Over time have a goal for it being inhouse
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Control all relationships, cash flow
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Pros:
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Focus ==> Game Changer
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Cons:
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Poisoning the well issues
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Position himself as the trusted advisor — agency is trusted advisor
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- https://www.marketingagencycoach.com/
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Future plans
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stick to his coaching business
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agency sales system
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beta launch
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soup to nuts simple agency sales system
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launching in 2Q2020
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continuing product lines with agencysuccessroadmap.com
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big data?
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company retro active geofencing data sets to be uploaded into FB
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Funnel Hacker Live, etc
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People people walking into competitors’ offices
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Mobile Ad ID — FB, IG, Snap Chat
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Outro
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Thank you Lee!
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Plug again
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Copy of his book at agencysuccessroadmap.com
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Normally $7, Free book @ lee@leegoff.com
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