• Intro…
    • Plug current work
    • Fletch met both at a Terry Samuels event in Phx
      • Marie secret fan of Fletch
      • Non stop Fletch questions @ conference
  • Stories
    • Marie
      • Degree in Business/Mgt
        • Started off in family biz of consultants…private –> public companies
        • wasn’t super in love with the job
      • 9/11 –> not as much biz
      • Then…App development company
        • One day needed SEO
        • hired & fired 2-3 SEO companies in San Antonio…disgusted
        • ~2010
        • started learning SEO on the side
        • ranked for national app development terms…
      • then fell in love with SEO
        • launched SEO agency in Austin…
        • stepped back from day to day operations of App dev company
        • passionate about analytical side of things
      • Filled agency fast…
        • shook hands with web developers within 3 cities
        • had tons of clients right away
      • Local Agency in Austin, TX
        • wasn’t happy
        • really bad accident…5 years of trying to heal…
        • refocus…had to look for something else
        • family time
        • found Moon during 5 years…1 year to accept friend request
    • Moon
      • Graduated in 2007
        • computer science
      • 1st job
        • customer service for a hosting company
        • SUPER stressful…miserable
      • Local school district programmer
        • had extra time
        • watched clock tick away
        • older colleagues
        • knew couldn’t do long term
        • bored…ran into make money online type of people
      • Started learning about SEO
      • Quit job…
      • moved out to San Diego
      • Had some SEO projects running…client/self
      • Got a job with a local SEO internet marketing…
        • learned a lot of valuable lessons…
        • met Marie and everything started to get better
      • working on brain…
      • 4 hour work week half truths…
      • Time freedom
      • Personal vs Professional via FB
      • chatting back and forth
      • being more bold in groups…confidence
  • Critical Task — Working on Your Brain
    • We all do that…
  • Typical day
    • Marie
    • Moon
  • If you had to start all over…
    • Marie
      • go back through process of failing before succeeding
      • probably stick with Client SEO Agency
        • wouldn’t be in the biz ops nearly as much
    • Moon
      • invest in case studies with a unique voice and data
  • future plans
  • Outro

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