• Intro Dan
    • before we get started, where can someone learn more about you and what you can offer?
      • Integration: Email Auto Responder + FB messenger + Web Push notifications + SMS
  • Currently…
    • Puerto Rico
      • month long vacations
  • Dan’s story from the beginning
    • looking critical turning points
    • 95-96 in high school, ~sophomore
      • AOL
      • buy video games & sell for $5 more
      • New Jersey
      • message people who had video games on the profile
      • ~$200/m
    • college ~y2k
      • comp sci major –> biz
      • eBay
        • building computers
        • concert tix
        • World of Warcraft guide buy rights –> eBay sales page + unlimited quantity
    • never thought online was going to be career…
    • 9/11 –> army
      • loved army
      • 10 years in army
      • infantry…injured
      • didn’t want desk job
    • lost identity…
      • scary…
      • ~3 months to ETS (getting out)
      • what to I want to be/do?
    • brother was working at an SEO agency
      • …Warrior forum
      • started ranking…
      • ~2009-2011
    • saw a needs/questions –> Software make
      • hired a developer on freelancer.com
        • 1st hire burned him…out $5k
        • considered stopping
        • 2nd guy…vetted a bit more
        • still ranks
      • The Best Spinner guy…
        • emails him
        • Google’s “how to setup affiliate program”
        • strike while the iron is hot
        • $1k/m –> $18k/m in recurring rebills overnight
          • uhh, shit!
          • pressure to stay
      • Dan knew his market research…
        • questions being asked…
        • usually starts as a problem for him…
          • is there a good solution that exists already?
            • improve upon it?
              • no, no worries
              • yes, potentially build it
          • can it be automated/systemitized?
            • no ==> not start it
      • As an entrepreneur…If not growing, falling behind
      • More affiliates…
        • Colin Klinkert affiliate
      • reinvesting $$ in other ideas
        • some didn’t work…some did
      • His SW Dev team
        • A, B, C teams
          • A team for big, complicated projects
          • team leader
        • lots of options now to find good people
        • need to have some technical writing…
          • specs, docs
    • If had to start over…
      • look for upcoming talent on upwork/etc
        • interview thoroughly
        • do right by them
        • finding undiscovered talent
        • Vietnam…genius
      • SAAS…no…
        • Free Chrome Extension –> Build list –> paid version
        • do market research
        • ~$2k-$5k –> MVP
          • 1 programmer — 2-3 months
        • or buy an old extension that they let die (haven’t been updated in a long time)
          • come in with email list
        • avoid scope creep…3 months –> 6 months
          • only revise original plan if it is critical
        • how market it
          • reviews are very important for extensions — stimulate reviews
          • email list it comes to
          • downloads/traffic
          • FB Ads –> extensions
    • 2013
      • Bachelor fan site purchase…
      • 50k email list…
        • built to 300k emails
      • knew nothing about marketing
      • easy to market to non-marketers
        • need –> solution –> buy
          • vs need –> solution –> lotsa stuff –> buy
    • 2013/2014
      • JV Zoo event
        • run into people who know his stuff
        • people said he should do affiliate
        • he was doing and still does SEO
        • crowd search
        • started putting his face to the products
    • Smart Engage
      • 2-2.5 years old
      • why create?
        • built out of necessity
          • email lists…msgr’s list…sms lists…push notifications
          • couldn’t identify what was getting them the most results
      • now trying to streamline
        • understand where the market is going
      • onboarding process
        • learning curve…
        • 1-1 conference call
        • improve domain reputation…making sure they hit the inbox
      • Ads/Organic –> FB Msgr (best way to start) –> Email
    • Grew up in a household to do the best he could
      • Felt embarrassed¬†to not do his best
      • False motivation is better than no motivation
      • Didn’t want to take a step back
        • …didn’t want his ex wife to think he’s fallin’ on bad times
    • Attitude change for being wholly responsible
    • Big plans in the future?
      • Long term goals? ~2030
      • Agency
        • Micro niche agencies
        • register domain –> new client within 30 days
        • exit strategy
      • Structure business around life
        • Puerto Rico + 1 month traveling
          • 2017 hurricane…no work for 2.5 weeks…infrastructure has gotten better
          • traveling with laptop…do a little bit each day
          • took about 3 years to really reach this point
    • Typical Dan Day
      • get up at 6 am ish…
        • work from 7am – 1pm…go to gym…
        • try not to work @ night
      • his personal calendar from Asana
      • check in on slack
      • jira project management tool
      • looks at ads — FB, Google
        • optimizes ads himself
      • yearly/quarterly/monthly/weekly
        • hitting objectives on conversions
        • churn…onboard…
        • features
  • Outro Dan
    • THANK YOU SO MUCH DAN
    • plug again — smartengage.com¬†— grab a free trial
      • if found through podcast in support and get an extra month to the free trial!!

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