Episode 33 How We Get Big SEO Clients

  • How We Close Big SEO Client Deals
  • Fletch…
  • $6500/m recurring
  • 15 yo daughter…where start?
    • building skills/aptitudes
      • capability of fulfillment
      • communication
    • building SEO distinctions
  • harder to close big deals vs small deals?
    • not necessarily harder…but…potentially more work & longer sales cycle
    • $10k/m…$100k fat check…
    • …board of directors
    • additional benefits — big vs small
    • hidden costs — big vs small

  • Vision & Justification [link]
    • SEO can grow biz
    • SEO traffic value estimators
      • Ahrefs traffic value
  • Positioning
    • how do they view you/your brand/SEO
    • inbound vs outbound
    • brand positioning
    • personal positioning
      • Fletch upwork…
      • Trusted Advisor…
      • Give value…
    • SEO positioning

Episode 31 — Decision Making Processes for When to Go and When to Stay

* Still in a cubicle…or thinking of pivoting your business

* when to make the decision to go for it?
* when do you stay?
* FOMO/shiny object protection

* more than just good vs bad info products/business tools
* more than just best path vs all other paths
* give you some tools/strategies/perspectives…a framework for decision making on choosing paths
* Starting place…

* not fully won yet…
* Framework

* Start where you are…
* Ask big picture questions

* really dig deep…
* follow the threads…
* be honest with yourself about what YOU want

* not what your parents or your friends or your spouse wants…
* Check in with big questions at least once a year or so…

* sometimes your answers change
* Run scenarios through the different tools/perspectives/strategies
* compare different new paths

* use current path
* compare specific aspects

* metaphor: house hunting — 4 br vs 5 br
* $$$ vs $$
* sample big picture questions

* how do you know what’s true vs false vs unknown?

* BIG: confirmation bias
* how do you know what’s important?

* covered by other questions and points in this pod
* Importance brainstorming — priorities
* how do you know what’s good?

* comes from happiness
* pleasure vs happiness
* how do you figure out what you want?
* do you want the right things?
* what do you really want in life?

* what should you want in life?
* how do you want to measure your life?
* what’s truly important to you?
* when are you happy?
* what makes you fulfilled?
* potential path analysis perspectives/tools/strategies

* run by big questions
* minimum thresholds

* kids
* future projection

* current path
* new path
* trends analysis [link]
* new challenges

* Fletch trail work — audio books
* autonomy/freedom
* focus

* narrowed…
* long term…
* mind works on 1 thing at a time…
* meeting/exceeding thresholds…
* true cost analysis

* cost/benefit analysis
* growth queue building and maintaining

* commitment to never ending personal development
* Take single steps

* can seem overwhelming…
* break big task sets into smaller task sets…
* …not an exhaustive list
* meh list

* previous experiences…
* “natural” inclinations
* skills vs abilities
*
* examples

* David

* leaving job

* projecting well into the future
* not meandering enough
* why want to leave job?

* autonomy
* bad boss
* busy work
* felt like I was getting dumber
* why SEO?

* very interested
* saw long term value of SEO
* Dallas SEO Geek

* saw high search volume
* narrow service focus decision
* specialist vs generalist

* vs comprehensivist
* business vs personal
* started off as a generalist…
* DDD/info biz

* Jim Rohn…study, practice, teach
* 2014…

* noticed some things not getting talked about that I had direct experience with
* “successful” experiences — $140k…
* info off and on…

* selling to 1 audience, not my own
* going beyond OMG, bad taste
* 2018 OMG live, Kevin David

* $1k product…cost/benefit
* down moment for client biz
* finally committed long term
* Fletch

* Fletch’s start

* why pivot/change course?
* OMG?

* market business
* SUV vs providing for family
* paid for access to people who were making money

* norms affecting
* realized technical info was not the key to success
* Web A11y

* trend?
* Bouncer — Building Scientist
* Building Scientist — Digital Marketing
* Buy info product/SW tool?

* exposure to marketing
* relevant to objectives

* focus
* realness
* clarity
* …
* trends [link]

Episode 30 The Massive Impact of Recognizing Trends Properly

  • Recognizing Trends To Avoid big mistakes & Gain ____
    • Avoid Massive Mistakes By More Accurately Identifying Trends-
      • missing a trend, vs being wrong about one
    • Instead, Ride the Wave of a True Positive Trend
    • Can get really hurt by falsely identifying a trend…
      • much worse than missing a correct trend
    • Can really gain a lot by correctly identifying a trend
    • Open Loops:  Some of the topics we have mapped to cover
      • COVID biz ops
      • Stock Market
      • Fletch studied economics in grad school
        • Environmental/ecological
      • False straight lines…
      • Short term vs long term trends
      • What is a trend?
  • What actually is a trend?
    • Looking at why people make decisions
    • Economists look at historical data and come up with reasons why that data happened
      • to potentially model future events
      • Real Estate projections in California
    • Right way to ID a trend…
      • understand what is driving us
      • looking at the many contextual factors
    • ID what is driving…
    • Context that points to avoiding/going after a trend
    • Money is a huge frame of context
  • stock market
    • Bitcoin/crypto
      • Why is Bitcoin valuable?
      • Will Bitcoin continue to grow?
      • Does block chain have real, practical, and unique value
    • History
      • False long term trends…
      • tulip bulb bubble
      • Half truth long term trends
      • Internet bubble
    • Bubbles create irrational behavior — on the up & down
  • Climate change
  • COVID-19
    • fear trend(s)
      • curiosity or gratitude
    • co-factors
    • …a lotta money changing hands
      • which will drive behavior
    • biz
      • hospitals
      • work from home
        • zoom
        • web cams
    • personal
    • short term vs long term
  • linear vs non-linear
  • short term vs long term
  • brainz

Episode 29 The Cubicle Liberation Journey of Glen Ingram



  • Intro…
    • quick about
      • Las Vegas & Hungtington, CA
      • used to live in Nebraska
    • Plug current work
      • web accessibility — services & training
      • SEO
      • and FB page
  • Story
    • Born in Omaha, NE
    • Moved to Branson/Springfield, MO
    • Went to school at U of Nebraska
      • accounting
      • wanted to be a lawyer at 1st…
      • realized didn’t want to be an account or an attorney
      • quit school
    • Served in Gulf war
      • Navy reserves
    • took a job at a courier company…
      • created his own courier company — a couple of years
      • sold to partners
    • Transportation industry…
    • Sales…
      • phone book company sales ~2002
        • stupid job that paid a lot of money
        • migrated into digital marketing
    • started aggressively learning
    • 2012/2013
      • went on his own with his agency
      • started off selling just SEO
        • got into website biz
      • sold by walking around Omaha
        • networking
      • started selling on the side
      • set small sales goals
      • made $97k in 5 months during 1st calendar year
    • recently/right now…
      • what clients are good/bad for him?
      • fired a few clients
        • much happier
      • gets new clients:
        • word of mouth referrals
        • email outreach
        • cold calls
  • Typical day
    • no typical day
    • lots of variablity
  • If you had to start all over…
  • future plans
  • Outro
    • weba11y.net
    • Thank you!

 

Epidose 28 Thriving During the COVID-19 Pandemic — Biz Tips Fletch David April 3rd 2020

Thriving during Corona Virus

  • Mindset
    • Opportunistic vs Taking Advantage vs Price Gouging
      • Free vs selling
    • mindset changed forever
      • depression like effect
    • going to get better…
    • How Can I…? vs Can I…?
      • get over the threshold
      • set priorities
  • Netflixing vs …
    • Active recreation vs passive recreation
    • …Personal Development
    • E vs E ratio
      • Tension relieving vs goal achieving
  • Parenting
    • “remote” school
  • Social
    • Parents game night
    • Zoom hangout for 5 hours
    • Zoom happy hour
    • Contact old friends — Zoom party
  • Business
    • CARES act
      • done
      • applications are out…money will start hitting accounts 4/3/20
      • $10k for biz owners
      • $$ to continue paying employees
      • go to sba.gov
        • easiest form
    • Client SEO ___
      • Fletch’s Accessibility product
        • websites are deemed a place of public accomodation
        • American’s with Disabilities Act
        • tax credit for doing this + CARES act
        • weba11y.net
    • Biz is changed forever…
      • Kids: Piano, Violin, Ballet
      • My old TXN job
      • Implications…
        • biz that support work from home
    • Info Biz++++
      • trends.google.com
      • Fletch selling
        • Tax credits…
      • David selling
    • People start to realize…
      • Force contextual conditions…
      • Discipline

Episode 27 — Josh Beechraft’s Interesting Path to Success

  • Intro…
  • Story
    • High School
      • very introverted
      • career tech center program
      • half school day –> college courses with skills…
        • electronics…
      • worked at local car stereo place job in 12th grade
        • “make it work” mentality…
          • no other options…
          • outcome must happen
    • Professional Magician a few years later
      • practiced a lot…and a lot more
      • “make it work” mentality usage…
      • build his own character