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Episode 40 — Inevitable Success 2021 series Part 3 — What’s Important

Inevitable Success 2021 series part 3 — What’s Important

Objective: Identify What’s Important & What’s not Important
- Create/utilize systems/tools/techniques for differentiating
Subcategory of Building Understanding…
Breathe…brain activation…
- pre-frontal cortex
- delayed gratification
sources of confusion…
- other people’s proclamations
- default method vs … methods
big source of waste…
Priorities vs Goals
- Goals –> Priorities
- whole is greater than the sum of the parts
Wanting…
- be careful and wary of wants…
- important to consider why want(s)…
- engineer conditions where you want to do what is good, right, true, helpful, important, etc
Long term target
- example navigating to mountain destination on foot…
- generally good & take away from long term target ==> no helpful
Build scenarios…
- gaps? “magic happens”
Missed opportunities
- infinity
- always going to happen
- pivoting/change directions considerations
- ship without an anchor…went where the wind blew
Building Relationships is very important
- Social creatures
- OMG Live
- Mastermind in the Mountains Aug 2021 Event
- help see what you didn’t see before…
Working on what’s not important
Multipliers/Amplifiers
You CAN get to a point where what’s important is very clear to you
- …distinguish between what’s not important
Fletch’s book working title
- navigating your mind: engineering conditions for success

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Episode 39 — Inevitable Success Series 2021 — Part 2 — Tips and Tools for Building Understanding

Previously: How to Know What’s True…part 1
what is a starting point for building understanding?
- don’t try to get it all at once
Goals:
- find & understand broad, useful, “true” concepts
  - test concepts
- Extract Meaning
  - Be careful
- Curiosity + exploration
  - First Da Vinci Genius Principle
  - Brain health
draw distinctions
- VS
- building understanding vs following someone’s model
- truly reverse engineer vs gaining meaning where isn’t
- emotional distancing from ideas vs emotional attachment to ideas
scenarios –> concepts
- relationships — call her more…
  - ==> work harder not necessarily what needed
- engines — more gas
  - ==> threshold(s) — limiting factors
- SEO —
  - build more links…==> work harder…
  - SEO training…”follow” “exact” instructions
    - ==> experience it
    - ==> what’s important…
  - 5 pg website, 20 links –> #1
    - 200 links –> XX
    - ==> thresholds
  - Entities…GMB ==> thresholds
  - thresholds –> synergy
    - ==> ingredients
- Bball training
  - ==> experience it, get your reps
    - master class
- The Flowing Meta
  - Metagame
  - Environment/Context
thresholds are huge
study brainz
- work to build your understanding about how the mind works
- brain vs mind — different things
meaningful data…
- naked data vs building context
  - surveys…
- half truth, 10% truth
- error: looking for confirmation…

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Episode 38 — Inevitable Success Series Part 1: How to Know What’s True

brainz filterz
- what we are using…
- flawed memory & perceptions
- result oriented conclusions
0 or 1 — true or false
- estimation…
- very close to 0 or 1
- killing an ogre
- sitting in a chair
- not 1 dimensional
act as if…true or false…strong foundation
- (1) I can perceive parts of reality
  - aware of something
- (2) basic universal logic
  - order + chaos
- I can combine (1) and (2) to test reality
Act as if…part 2…for a practical benefit
- RPG game…level up…resources…
  - implies a growth mindset
- have free will
- not going to be hit by comet
- you will inevitably succeed
opposite testing
- how do we know if we are conscious of something…
  - opposite is clearly not true
- false dichotomies
- adjust statement to fit a dichotomy
extremes
assume an idea is true & false…
- what does that look like?
- what clues would be left?
testability
building brain understanding
ambiguity, unknown
identify what you want to believe
practice curiosity — 1st DaVinci Principle
no idea is sacred
not faith — not a good tool to know what’s true
not source/authority “thinking”
- outside of yourself
- take responsibility for your own beliefs
BS detection kit — everything above

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Episode 37 — Marco Benavides’ SEO & Business Journey

Intro
- Plug
- https://en.elninoylabolacr.org/donations/
  - send proof of donation to:
    - invitation to charity webinar
    - encontralogratis@gmail.com
- was one of the kids
- in Costa Rica
- Semantic Mastery
- mgyb.co
  - Make Google Your Bitch
  - affiliate link
Story
- Grew up in extreme poverty
- Lived in Costa Rica until 9…
- Then moved to New York @ 10
  - 30+ Years in USA
- HS into sports — wrestling, soccer, football
- bored in class and get into trouble
- Navy @ 18…served active for 10 years
- went to college @ 28 —
  - degree in computer science
  - then wanted to be a literature professor
    - until saw lit prof check
  - then back to business administration
    - Got MBA
- Ran a company in LA…someone else’s company
  - company sold it…
  - new company put him in a cubicle @ 2003…40 years old…
  - looked ahead “next 25 years of life”
  - took his cash and told company to fuck off
- Dream to go back to Costa Rica, so did it
- Bench press — up to 435
  - Got ripped
- At Party…
  - “computer programmer”
  - online directory owner offer
  - result: hyper focused on SEO
  - 2004
  - got directory to lots of traffic
- Doing SEO ever since…
- CT Fletcher
- Likes Fucking with Google
- More biz from directory owner talking about him
- Gets a lot of clients from word of mouth
- POFU mindset…set own terms
- Snowballed from there with clients
- Clients from all over the world
- Started Semantic Mastery ~ 2012/2013
  - Google: “things not strings”
  - It all comes down to binary code
  - Tim Berner-Lee? TED Talk entities/relationships
    - 2009
    - 2014
- don’t focus too much on building other peoples’ biz vs your own biz
- Did some Adsense until Google killed his account
  - got up to about $20k/m
- Google’s servers are connected via links
- Read Google’s: Distance Graph Algorithm patent
  - Here are the links to the Distance Graph patents:
  - Updated April 24, 2018
    
    https://patents.google.com/patent/US9953049B1/en?oq=14%2f886%2c990+Filed:October+19%2c+2015
    
    Originally Granted
    
    October 20th 2015
    
    https://patents.google.com/patent/US9165040B1/en?q=Producing&q=ranking&q=pages&q=distances&q=web-link&q=graph
  - It’s MUST reading if you want to understand how Google sees and follows links.
- Now he does what he wants when he wants
- Plans to continue to geek out on SEO
  - math team at local university analyzing
- Does a lot of SEO consultation
Outro

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Local SEO for 2021

Maps SEO — The VIP line in local search
- look at SERPs
Fletch Experience…
- Grad degree in technical geography
- Worked on algorithms for Google Maps ~20 years
- Geostatistics
David Experience…
Long term trends
- Maps pack SERPs real estate
- Maps pack SERPs across more keywords
Google’s $$ makers
- Ads
- Data
Real Battlefield
- Rank X for Y
- Proximity
- Travel Time/TTA factor
Localized keyword research
Entities & Thresholds
On, Off, inside GMB
GMB Safety
Maps SEO Ninja Training
Maps SEO Dominator WordPress Plugin

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Are You Hijacked By The Matrix? Episode 35

Are you hijacked in the Matrix?
- …and how to get out if you are…
- mental hijacked feelings
  - walking down the street
  - your own thoughts?
  - phone/website/app notifications
  - lots of us are hijacked
- build your filtering skills & systems
- engineering feelings…to want to do
- Hallucinogens
  - lower default mode network
- Knowledge work?
- Fletcher product — Q1 2021 release
  - The Internet Marketer’s Survival Guide
  - removing failure conditions…success is natural result
  - joshuafletcher.com Q1 2021 — get notifications
- stoicism…
- fasting…food & media
  - general principles to pull out

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Episode 34 Long Term Planning Bull**** and Important

Notes from the podcast:

Long term planning — it’s bull**** & important
- contrarian…bull**** & important
  - processes loaded with failure conditions
  - beliefs rely on us already being correct
    - be…different…be…different
  - lots of don’t stick to the plan
  - false positive cases
  - can be wrong about what’s true
    - can be wrong about what we need to do to build a good business
    - environment can change something that was good to not good and vice versa
    - ==> build understanding
- why focus on it?
  - life goals…important priorities…
  - build value ==> wealth
  - arrive at/become different place/person
  - people with plan/goals vs not
  - don’t build the wrong business…that you’ll hate
    - or with major failure conditions
  - building understanding with long term planning
- Fletch’s social psych background
  - perpetual fight, flight, freeze
  - triggers…
  - immediate state escape maneuvers
  - upward & downward spiraling
  - matrix pod connection
- how to do it…
  - building assets, skills, relationships
  - objectives & priorities
    - priority life organization
    - life integration
  - aligning vectors
  - excellent vs best
    - thresholds
    - boundaries
  - plan to test and pivot
  - Focus
    - narrowing focus
    - focus on how to build a biz
    - priorities vs focus
- David’s biz planning specifics
  - Dallas SEO Geek
  - consistency
  - GTD system
  - when I got started…
    - “fast” success plan
    - major pivot
- Fletch’s …planning?
  - plan to arrive at…

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Episode 33 How We Get Big SEO Clients

How We Close Big SEO Client Deals
Fletch…
$6500/m recurring
15 yo daughter…where start?
- building skills/aptitudes
  - capability of fulfillment
  - communication
- building SEO distinctions
harder to close big deals vs small deals?
- not necessarily harder…but…potentially more work & longer sales cycle
- $10k/m…$100k fat check…
- …board of directors
- additional benefits — big vs small
- hidden costs — big vs small

Vision & Justification [link]
- SEO can grow biz
- SEO traffic value estimators
  - Ahrefs traffic value
Positioning
- how do they view you/your brand/SEO
- inbound vs outbound
- brand positioning
- personal positioning
  - Fletch upwork…
  - Trusted Advisor…
  - Give value…
- SEO positioning

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Episode 32 — Top 3 tips for Ranking in Google Maps 2020-2021

Why important