Episode 39 — Inevitable Success Series 2021 — Part 2 — Tips and Tools for Building Understanding

  • Previously: How to Know What’s True…part 1
  • what is a starting point for building understanding?
    • don’t try to get it all at once
  • Goals:
    • find & understand broad, useful, “true” concepts
      • test concepts
    • Extract Meaning
      • Be careful
    • Curiosity + exploration
      • First Da Vinci Genius Principle
      • Brain health
  • draw distinctions
    • VS
    • building understanding vs following someone’s model
    • truly reverse engineer vs gaining meaning where isn’t
    • emotional distancing from ideas vs emotional attachment to ideas
  • scenarios –> concepts
    • relationships — call her more…
      • ==> work harder not necessarily what needed
    • engines — more gas
      • ==> threshold(s) — limiting factors
    • SEO —
      • build more links…==> work harder…
      • SEO training…”follow” “exact” instructions
        • ==> experience it
        • ==> what’s important…
      • 5 pg website, 20 links –> #1
        • 200 links –> XX
        • ==> thresholds
      • Entities…GMB ==> thresholds
      • thresholds –> synergy
        • ==> ingredients
    • Bball training
      • ==> experience it, get your reps
        • master class
    • The Flowing Meta
      • Metagame
      • Environment/Context
  • thresholds are huge
  • study brainz
    • work to build your understanding about how the mind works
    • brain vs mind — different things
  • meaningful data…
    • naked data vs building context
      • surveys…
    • half truth, 10% truth
    • error: looking for confirmation…

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Episode 38 — Inevitable Success Series Part 1: How to Know What’s True

  • brainz filterz
    • what we are using…
    • flawed memory & perceptions
    • result oriented conclusions
  • 0 or 1 — true or false
    • estimation…
    • very close to 0 or 1
    • killing an ogre
    • sitting in a chair
    • not 1 dimensional
  • act as if…true or false…strong foundation
    • (1) I can perceive parts of reality
      • aware of something
    • (2) basic universal logic
      • order + chaos
    • I can combine (1) and (2) to test reality
  • Act as if…part 2…for a practical benefit
    • RPG game…level up…resources…
      • implies a growth mindset
    • have free will
    • not going to be hit by comet
    • you will inevitably succeed
  • opposite testing
    • how do we know if we are conscious of something…
      • opposite is clearly not true
    • false dichotomies
    • adjust statement to fit a dichotomy
  • extremes
  • assume an idea is true & false…
    • what does that look like?
    • what clues would be left?
  • testability
  • building brain understanding
  • ambiguity, unknown
  • identify what you want to believe
  • practice curiosity — 1st DaVinci Principle
  • no idea is sacred
  • not faith — not a good tool to know what’s true
  • not source/authority “thinking”
    • outside of yourself
    • take responsibility for your own beliefs
  • BS detection kit — everything above

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Episode 37 — Marco Benavides’ SEO & Business Journey

  • Intro
  • Story
    • Grew up in extreme poverty
    • Lived in Costa Rica until 9…
    • Then moved to New York @ 10
      • 30+ Years in USA
    • HS into sports — wrestling, soccer, football
    • bored in class and get into trouble
    • Navy @ 18…served active for 10 years
    • went to college @ 28 —
      • degree in computer science
      • then wanted to be a literature professor
        • until saw lit prof check
      • then back to business administration
        • Got MBA
    • Ran a company in LA…someone else’s company
      • company sold it…
      • new company put him in a cubicle @ 2003…40 years old…
      • looked ahead “next 25 years of life”
      • took his cash and told company to fuck off
    • Dream to go back to Costa Rica, so did it
    • Bench press — up to 435
      • Got ripped
    • At Party…
      • “computer programmer”
      • online directory owner offer
      • result: hyper focused on SEO
      • 2004
      • got directory to lots of traffic
    • Doing SEO ever since…
    • CT Fletcher
    • Likes Fucking with Google
    • More biz from directory owner talking about him
    • Gets a lot of clients from word of mouth
    • POFU mindset…set own terms
    • Snowballed from there with clients
    • Clients from all over the world
    • Started Semantic Mastery ~ 2012/2013
      • Google: “things not strings”
      • It all comes down to binary code
      • Tim Berner-Lee? TED Talk entities/relationships
    • don’t focus too much on building other peoples’ biz vs your own biz
    • Did some Adsense until Google killed his account
      • got up to about $20k/m
    • Google’s servers are connected via links
    • Read Google’s: Distance Graph Algorithm patent
    • Now he does what he wants when he wants
    • Plans to continue to geek out on SEO
      • math team at local university analyzing
    • Does a lot of SEO consultation
  • Outro

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Local SEO for 2021

  • Maps SEO — The VIP line in local search
    • look at SERPs
  • Fletch Experience…
    • Grad degree in technical geography
    • Worked on algorithms for Google Maps ~20 years
    • Geostatistics
  • David Experience…
  • Long term trends
    • Maps pack SERPs real estate
    • Maps pack SERPs across more keywords
  • Google’s $$ makers
    • Ads
    • Data
  • Real Battlefield
    • Rank X for Y
    • Proximity
    • Travel Time/TTA factor
  • Localized keyword research
  • Entities & Thresholds
  • On, Off, inside GMB
  • GMB Safety

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Are You Hijacked By The Matrix? Episode 35

  • Are you hijacked in the Matrix?
    • …and how to get out if you are…
    • mental hijacked feelings
      • walking down the street
      • your own thoughts?
      • phone/website/app notifications
      • lots of us are hijacked
    • build your filtering skills & systems
    • engineering feelings…to want to do
    • Hallucinogens
      • lower default mode network
    • Knowledge work?
    • Fletcher product — Q1 2021 release
      • The Internet Marketer’s Survival Guide
      • removing failure conditions…success is natural result
      • joshuafletcher.com Q1 2021 — get notifications
    • stoicism…
    • fasting…food & media
      • general principles to pull out

 

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Episode 34 Long Term Planning Bull**** and Important

Notes from the podcast:

  • Long term planning — it’s bull**** & important
    • contrarian…bull**** & important
      • processes loaded with failure conditions
      • beliefs rely on us already being correct
        • be…different…be…different
      • lots of don’t stick to the plan
      • false positive cases
      • can be wrong about what’s true
        • can be wrong about what we need to do to build a good business
        • environment can change something that was good to not good and vice versa
        • ==> build understanding
    • why focus on it?
      • life goals…important priorities…
      • build value ==> wealth
      • arrive at/become different place/person
      • people with plan/goals vs not
      • don’t build the wrong business…that you’ll hate
        • or with major failure conditions
      • building understanding with long term planning
    • Fletch’s social psych background
      • perpetual fight, flight, freeze
      • triggers…
      • immediate state escape maneuvers
      • upward & downward spiraling
      • matrix pod connection
    • how to do it…
      • building assets, skills, relationships
      • objectives & priorities
        • priority life organization
        • life integration
      • aligning vectors
      • excellent vs best
        • thresholds
        • boundaries
      • plan to test and pivot
      • Focus
        • narrowing focus
        • focus on how to build a biz
        • priorities vs focus
    • David’s biz planning specifics
      • Dallas SEO Geek
      • consistency
      • GTD system
      • when I got started…
        • “fast” success plan
        • major pivot
    • Fletch’s …planning?
      • plan to arrive at…

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Episode 33 How We Get Big SEO Clients

  • How We Close Big SEO Client Deals
  • Fletch…
  • $6500/m recurring
  • 15 yo daughter…where start?
    • building skills/aptitudes
      • capability of fulfillment
      • communication
    • building SEO distinctions
  • harder to close big deals vs small deals?
    • not necessarily harder…but…potentially more work & longer sales cycle
    • $10k/m…$100k fat check…
    • …board of directors
    • additional benefits — big vs small
    • hidden costs — big vs small

  • Vision & Justification [link]
    • SEO can grow biz
    • SEO traffic value estimators
      • Ahrefs traffic value
  • Positioning
    • how do they view you/your brand/SEO
    • inbound vs outbound
    • brand positioning
    • personal positioning
      • Fletch upwork…
      • Trusted Advisor…
      • Give value…
    • SEO positioning

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